2014 Invictus Games, September 10-14, London, United Kingdom

Master Sgt. Robert Fletcher: A recipe for success

By: Annette P. Gomes, Warrior Care and Transition

Master Sgt. Robert Fletcher is Active duty Soldier, Army Reservist and now business owner. Fletcher is now using his military experience to develop a recipe for success.
(Photo courtesy Robert Fletcher)

Master Sgt. Robert Fletcher has lived an incredible life – Active duty Soldier, Army Reservist and now he’s ventured into the world of small business by becoming the owner and operator of Bob’s Smokin’ Southern BBQ, LLC in Fayetteville, North Carolina.

But it’s not surprising, Fletcher says he has always welcomed a challenge. Owning his own company has been a long time dream of his and he takes pride in the fact that the company is veteran owned.

“BBQ is a very positive and challenging business and I have always challenged myself. Becoming a business owner helps me to determine my own future,” he said.

The New Hampshire native joined the Army, following his older brother Roland, where they were both assigned to Fort Bragg. Roland became his squad leader and mentor and Fletcher said the experience was “life-changing.”

“Roland became my role model and I wanted to follow in his footsteps. PNCOCA (Primary Non-Commissioned Officer Course for Combat Arms) made the biggest leadership impression on my career during the early days as a Sgt.,”he said. “Later as a 1st Sgt. and acting Battalion Command Sgt. Maj. for the 3rd Civil Affairs Battalion in Iraq, I was particularly inspired and honored by my oldest son, Sgt. Daniel Fletcher, United States Marine Corps, with whom I served with in Iraq. As a Senior NCO and father, my service with Dan was the proudest period in my career hands down. Throughout my career I developed strong leadership skills, respect, strong work ethic and the ability to work with a tremendously diverse demographic.”

Fletcher’s now applying those qualities to his business venture. After sustaining several injuries while deployed, he was assigned to the Warrior Transition Battalion (WTB) at Fort Bragg. He acknowledges the WTB was instrumental in helping him establish his company.

“The entire chain of command, Mr. Cedric Minor, Warrior Transition Coordinator and all the support staff at the Ft. Bragg WTB were tremendously supportive. The resources available were incredible. While most people use adaptive sports as a holistic way to heal, I was able to tap into culinary arts while I recovered and was fortunate enough to turn into a successful business,” he said. “Through Mr. Minor, I was able to attend the Entrepreneur Boot Camp offered by The Veterans Business Outreach Center (VOBC) at Fayetteville State University. The course covered all aspects of business development and ownership including; business structure, accounting, networking and building a business plan. I also attended crowdfunding and social media classes there as well,” he added.

Since the business’s inception, Fletcher’s business has enjoyed a steady following. His sauce now sits on approximately 65 store shelves across North Carolina, Maine, New York, New Hampshire, and Okinawa Japan including; Piggly Wiggly, Fresh Foods and Carlie C’s IGA’s. It has also been used by numerous competitive BBQ teams in North Carolina and Texas. But if you ask Bob about his secret ingredient, you’re not likely to get the answer you’re looking for.

“No, I won’t tell,” he laughed. “Before I bottled my sauce I sent hundreds of samples all over the country and tweaked my secret recipe using the feedback. Everyone who makes their own sauce has the best sauce in the world and mine is the most unique which makes it very appealing.”

All jokes aside, this CEO says he will share his secret to success in business and living life to the fullest. “You need to enjoy what you are doing and your success depends on your own actions,” he said. “There are no excuses, only reasons. So you need to accept responsibility for all actions and outcomes.”

Master Sgt. Fletcher retired from the Army after 30 years of service. He hopes to have his special blended sauce in restaurants, on the shelves of large grocery store chains and the Commissary system in the next year.

Warrior Care Month 2016

WCM Events

Monday: November 14
  • Joint services Wheelchair Exhibition
Wednesday: November 16
  • Hiring Heroes Career Fair
Thursday: November 17
  • Joint Services Sitting Volleyball Tournament


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